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What is coaching?
Business
Coaching is a fairly new profession that
has started to entrench itself in the business
sector. Its origins of course come from
the sporting arena where coaches have for
centuries helped athletes achieve their
goals.
Coaching is a slightly different concept
to consulting. But in a nutshell, consulting
implies that you identify a problem that
a client has and you propose a solution.
Coaching is more about the facilitation
of a process so that the client can self
help.
The analogy to sport is a good one and
also helps us to understand the difference
between consulting and coaching.
Imagine a tennis coach for instance. The
coach talks to the athlete, shows the athlete
where their skill levels are inadequate
and then sets over a period of time a plan
for the athlete to improve. The plan would
enable the athlete to think for him or herself
in pressure situations and determine the
correct shot to play. This is called coaching.
If the coach on the other hand instructed
the athlete to play a particular shot (rather
than having the athlete decide on the best
shot) or took the tennis racket and played
a few sets for the athlete then this would
be an extreme version of consulting.
Business Coaching therefore is about collaboratively
seeking a solution and formulating an action
plan. It looks probably at a more broader
perspective and helps in the development
of a process for that business to proceed.
Whereas consulting is more defined around
problem solving and the suggestion of specific
solutions.
So
what does this mean?
We should not concern ourselves with trying
to define a label as to whether we are performing
mentoring, consulting, coaching or facilitation.
Our prime goal should be to make the client
money.
In reality, the more business
and consulting experience you have then
the more that you will interplay multiple
disciplines in the one assignment. You will
both coach and at the same time steer your
client toward a solution that from your
experience you know is the best option.
You may mentor and train.
Our philosophy at MAUS Business Systems
is to ignore the constraints of definitions
and concentrate on the one thing that you
were employed for....to make your client
money.
We provide a framework of
business tools that will help you to build
your practice. You might start off in a
consultative process of preparing a business
plan for a client. Then we teach you how
to convert this consulting assignment into
an ongoing coaching assignment by working
with the senior managers on implementing
their programs.
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Start
your own coaching business or consulting
business ...become a business coach
or consultant and join the MAUS Accredited Partner Program!
MAUS provides a fully supported, international coaching/consultancy business
opportunity that gives new and experienced business coaches, consultants and
advisors all the systems, support, tools, technology and training they need to
fast track to a successful business coaching business.
This program will teach you all you need to know to generate leads, win clients
and conduct successful, recurring revenue coaching assignments.
Initially, you
will receive over 20 pieces of technology and will attend an intensive 4 day training program where you learn the “success model”. The accelerated
training session is followed by continual support and mentoring so as to make
sure that the targets you set for yourself are met and consistently maintained.
You are not alone! In fact, you become part of an international network,
extending throughout Australia, New Zealand, South East Asia, America, South Africa and the
Middle East.
On joining the MAUS Accredited Partner Program you will receive:
1. Training in Business Coaching and Mentoring techniques that will help you to run profit
improvement programs for your clients.
2. A broad range of end user business technology to support the client.
3. A complete range of business technology designed for the consultancy/coaching practice that
helps deliver profit improvement proposals, plans and systems easily and quickly.
4. A full range of software in the business exit strategy area (i.e. how to prepare a business for
sale).
5. Comprehensive training on the processes and methodology for running a successful business.
6. Lead generation software maintained through an automated client MBA newsletter program.
7. Practice and support program which includes free access to product updates and new
versions for the duration of your membership.
8. Mentor program which includes a monthly teleconference with the network, support in
software methodology plus access to 20 days of revision training per annum at the MAUS
Coaching College.
You will learn from the mistakes of 1000s of business coaches and consultants. Joining MAUS is
about saving you the frustration and hundreds of thousands of dollars in lost opportunity cost. You
will be trained not only on the software applications but on how to use these applications to win
clients, build profitability, leverage your time, package your services and charge on the value you
provide.
“What a great experience! Thank you MAUS for this fantastic opportunity!”
Mark Ryan, MAUS Accredited Partner.
Coaching
business and consulting business opportunities
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a Coach
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How
does coaching make your business more profitable?
Some people see themselves as a
consultant, others as a coach. There are definitions
that separate the two.
Consultants generally deal with identifying problems
and then proposing solutions that they actually
implement. A coach helps the client find the solutions
to the problem themselves by adopting a methodology
of questions and in depth exploration that leads
to the solution.
In our videos we are concerned more with you
making a profit and you helping your clients to
make a profit. Clients do not hire a coach, a
consultant or a mentor. They hire someone to help
them improve their business. They hire someone
that they feel comfortable with.
We will teach you how to start off as a consultant
and then move into a coaching role.
We believe that by adopting a coaching framework
you could most likely build a more profitable
practice.
Let me explain. As a pure consultancy, you need
to first find a client that understands that they
have a problem. They then need to perceive you
as an expert and they need to beleive that you
can solve their problem. This limits your market
size and then when you win the assignment your
revenue is limited to solving the problem.
Coaching on the other hand broadens your entire
market and offers you a different framework to
market your services. In coaching your marketing
communication is all about..."Have you achieved
what you wanted to achieve in the last year"
... and when the answer inevitably comes back
as NO, then your response is " I can help
by keeping you focussed on your goals and actions.
I can help by offering you simple proceeses to
ensure that you achieve these goals and I can
be there as a confidant, advisor and sometimes
as a mentor to help you to succeed."
Your methodology then revolves around diagnostics,
goal setting and action planning. And from a billing
perspective you bill on a monthly regular basis.
You provide regular management guidance that covers
broader issues and problem solves along the way.
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