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What is coaching?

Business Coaching is a fairly new profession that has started to entrench itself in the business sector. Its origins of course come from the sporting arena where coaches have for centuries helped athletes achieve their goals.

Coaching is a slightly different concept to consulting. But in a nutshell, consulting implies that you identify a problem that a client has and you propose a solution. Coaching is more about the facilitation of a process so that the client can self help.

The analogy to sport is a good one and also helps us to understand the difference between consulting and coaching.

Imagine a tennis coach for instance. The coach talks to the athlete, shows the athlete where their skill levels are inadequate and then sets over a period of time a plan for the athlete to improve. The plan would enable the athlete to think for him or herself in pressure situations and determine the correct shot to play. This is called coaching.

If the coach on the other hand instructed the athlete to play a particular shot (rather than having the athlete decide on the best shot) or took the tennis racket and played a few sets for the athlete then this would be an extreme version of consulting.

Business Coaching therefore is about collaboratively seeking a solution and formulating an action plan. It looks probably at a more broader perspective and helps in the development of a process for that business to proceed. Whereas consulting is more defined around problem solving and the suggestion of specific solutions.

So what does this mean?

We should not concern ourselves with trying to define a label as to whether we are performing mentoring, consulting, coaching or facilitation. Our prime goal should be to make the client money.

In reality, the more business and consulting experience you have then the more that you will interplay multiple disciplines in the one assignment. You will both coach and at the same time steer your client toward a solution that from your experience you know is the best option. You may mentor and train.

Our philosophy at MAUS Business Systems is to ignore the constraints of definitions and concentrate on the one thing that you were employed for....to make your client money.

We provide a framework of business tools that will help you to build your practice. You might start off in a consultative process of preparing a business plan for a client. Then we teach you how to convert this consulting assignment into an ongoing coaching assignment by working with the senior managers on implementing their programs.

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Start your own coaching business or consulting business ...become a business coach or business planning consultant!

We urgently need new network members who wish to establish their own coaching business. We will train you and provide you with software and templates so that you can easily provide business coaching and business planning services to the market. We will train you, give you proven systems and even send you leads.

Our new package includes full support and training. We develop a website for you and provide you with some great technology that will have you preparing a 30 page draft business plan in under 30 minutes. That is a minute per page. But of course "rubbish in" is "rubbish out" so we train you on how to analyse your clients business and provide value added services.

We offer training, mentoring, software, systems, tools, processes and even marketing for those individuals that are thinking of starting their own coaching business or consulting business. If you have already established your coaching business or consulting business we have a range of tools to help you to start winning new clients and build profitable systems.

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How does coaching make your business more profitable?

Some people see themselves as a consultant, others as a coach. There are definitions that separate the two.

Consultants generally deal with identifying problems and then proposing solutions that they actually implement. A coach helps the client find the solutions to the problem themselves by adopting a methodology of questions and in depth exploration that leads to the solution.

In our videos we are concerned more with you making a profit and you helping your clients to make a profit. Clients do not hire a coach, a consultant or a mentor. They hire someone to help them improve their business. They hire someone that they feel comfortable with.

We will teach you how to start off as a consultant and then move into a coaching role.

We believe that by adopting a coaching framework you could most likely build a more profitable practice.

Let me explain. As a pure consultancy, you need to first find a client that understands that they have a problem. They then need to perceive you as an expert and they need to beleive that you can solve their problem. This limits your market size and then when you win the assignment your revenue is limited to solving the problem.

Coaching on the other hand broadens your entire market and offers you a different framework to market your services. In coaching your marketing communication is all about..."Have you achieved what you wanted to achieve in the last year" ... and when the answer inevitably comes back as NO, then your response is " I can help by keeping you focussed on your goals and actions. I can help by offering you simple proceeses to ensure that you achieve these goals and I can be there as a confidant, advisor and sometimes as a mentor to help you to succeed."

Your methodology then revolves around diagnostics, goal setting and action planning. And from a billing perspective you bill on a monthly regular basis. You provide regular management guidance that covers broader issues and problem solves along the way.

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Corprat Pty Ltd has just purchased the MAUS and EBC businesses. Corprat will now trade as MAUS Business Systems.

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Try our Business Planning software, our one page scorecard software or our coaching training programs. These tools are invaluable whether you are starting a coaching business or consulting business or running your own business. When you subscribe to the Free mini MBA program you will receive some great profit improvement tools such as the following…

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Coaching Tips:

Summary of MAUS Business Systems Marketing Teleconference call – Thursday 16th of March at 8:30am

The conference call, conducted by Peter Hickey and covered the following:

1. Tony Dehn’s Golf Day Success

Last week Tony held a Golf Day for members of the Chamber of Commerce in Melbourne. The Golf Day was set up as an aid organization event with all proceeds of the day going to a local charity.
To add a bit of humour he offered 8 prizes to various winners such as the most “duff balls”, the shortest drive per hole etc. He gave these people the limited use/end user version of the Business Coach software that MAUS Business Systems donated to him for the cause. He gave the overall winner of the round an unlimited version of the Business Coach software, also donated by MAUS Business Systems.
As a result, he was able to gain great exposure for himself as a Consultant with some influential people and as an off spin; he built up his credibility for himself amongst them. The aim of course is that this will lead to a future income stream for him as a consultant.

MAUS Business Systems wants to encourage this sort of initiative would like to sponsor other coaches to arrange similar events by offering software for them to use as prizes or giveaways. So, if you have an idea you would like to put forward, please do not hesitate to let us know.


2. The Importance of Actively Seeking Work

Peter gave the example of approaching an accountancy practice. The aim is to arrange a meeting with the accountant to explain to them how you can value add to the service they provide to their clients for example, by offering their clients coaching to improve their business profitability.
Bill Malone recommended that the best way to do this was to first do a complementary Business Plan for the accountants business so that you can show them what it is exactly that you are proposing and so they can see first hand how their clients could also benefit.
Bill recommends that the best time to approach an accountant with this sort of pitch is in May to June as this is generally a quite time for an accountancy practice.

 

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Business Olympics is a licensed trade mark of CorpRat Pty Ltd.
Business Olympics is not a licensed product of the International Olympic Committee or the Australian Olympic Committee and is not endorsed or approved or connected with the International Olympic Committee, The Australian Olympic Committee or the Australian Olympic Team.

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"MAUS Business Systems is a network of Business Coaches for a Coaching Business network consisting of Consulting, Consulting Business opportunities that provide business planning software solutions and balanced scorecard software solutions. Like a franchise of business consultants or a franchise of business coaches except you remain independant. Operate in Australia, New Zealand and expanding into USA, Europe and Asia. Includes a mini MBA program. Training Mentor Marketing Based Education Program Course Software and Network for business leader that will win a client for you and improve corporate performance"